Promotions, discounts and bonuses: how to work with them

Many enterprises in their activities have various marketing activities aimed at attracting new customers, increasing sales and encouraging existing and wholesale customers. Of course, such events are very important for business entities, therefore, the issue of accounting and taxation of various promotional products will always be relevant. Olga Samuseva, partner, General Director of HLB Ukraine, comments on this issue in the article «Promotions, discounts and bonuses: how to work with them».

The article was published in the journal «Financial Director of the Company» (No. 7, 2017).

The article is available in Russian.

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